In a move that follows similar moves by competitors Bharti Airtel and Vodafone Idea (Vi) earlier this month, India’s largest telecom operator Reliance Jio announced on November 28 a 20 percent rise in prepaid mobile tariff rates.
According to a press statement from Jio, the increased price rates will go effective on December 1.
After increasing prepaid tariffs by 20-25 percent in recent weeks, rivals Bharti Airtel and Vi have done the same, citing the need for higher Average Revenue Per User (ARPU) and to alleviate financial stress being experienced by the industry as a result of increased demand for new technologies and unpaid telecom spectrum due to the government. While Airtel increased its tariffs with effect from November 26, Vi increased their tariffs with effect from November 25, according to the company.
According to Jio, the new rate plans are in keeping with the company’s goal to further establish a sustainable telecom industry.
“These programmes will offer the finest value in the business,” says the author. Maintaining the Jio promise of providing the highest-quality service at the lowest possible price around the world, Jio customers will continue to be the primary beneficiaries,” the company stated.
The following are all of the rate increases that will be implemented:
According to Jio, the new plans can be purchased through any and all of the company’s existing touchpoints and channels.
The plans, which all include unlimited voice calls, now start at Rs 155 for 2 GB data per month with a validity of 28 days, compared to Rs 129 previously, and go up to Rs 2,879 for 2 GB data per day with a validity of 365 days, compared to Rs 2399 previously. The plans also include unlimited voice calls.
Bhoi Smrutirekha Dharanidhar